Check my match
State guide

Personal loans in California: what borrowers should know

By the Personal Loan Compare editorial team · Last reviewed and updated October 28, 2026 · How we write and check

Short answer

California households earn a median $99,122 a year and pay a median $2,036 in rent, according to the Census Bureau. Before borrowing, confirm the lender's state license, compare written offers on APR, fees and total cost, and walk away from any upfront fee.

On this page
  1. California by the numbers
  2. What the numbers mean for California borrowers
  3. Largest places in California
  4. The next 20 places in California
  5. Counties with the most residents
  6. How California earns a living
  7. More context for California budgets
  8. Checking a lender in California
  9. Can California residents use the questionnaire?
  10. Local guides in California
  11. Frequently asked questions

California by the numbers

Start with the numbers. These Census Bureau estimates (five-year ACS, 2020 to 2024) cover what California households earn, what they pay for housing and how they get to work.

MeasureCaliforniaU.S.Place among 51
Median household income$99,122$80,7346th
Age, median37.938.940th
Income inequality (Gini index)0.4890.4835th
Households earning under $35,00018%21%42nd
Households earning $100,000 or more50%41%6th
People below the poverty line12.0%12.5%23rd
Jobless rate, 5-year ACS6.6%5.2%2nd
Rent, median gross (monthly)$2,036$1,4131st
Renters paying 30%+ of income on rent55%51%4th
Home value, median$734,700$332,7003rd
Homes owner-occupied56%65%49th
Mortgaged owners paying 30%+ on housing38%28%2nd
Home value to income ratio7.4x4.1x2nd
Workers commuting 45+ minutes19%17%7th
Workers who work from home17%15%11th
Bachelor's degree or higher (age 25+)37%36%16th

What the numbers mean for California borrowers

California posts an ACS unemployment rate of 6.6% and a poverty rate of 12.0%, compared with 5.2% and 12.5% for the country. If your job is seasonal or hourly, lenders may ask for more months of statements to see a steady pattern.

At $99,122, median household income in California ranks 6th of 51 jurisdictions; the national median is $80,734. A lender never sees the state median, only your own documented income, but the median tells you what a typical payment has to fit inside.

On commuting, California ranks 7th: 19% of workers need 45 minutes or more to get to work (U.S. 17%). Remote and self-employed workers should expect lenders to ask for bank statements or tax returns in place of a simple pay stub.

Roughly one in 2 California households earns six figures (50%), and 21% clear $200,000, while 18% live on less than $35,000. A wide spread like this is why one-size borrowing advice fails; size the loan to your own pay, not to the state's.

Largest places in California

Where most California residents live: the 12 largest cities, towns and census-designated places, with the latest five-year Census figures.

PlaceCountyPeopleHousehold income (median)Median gross rentMedian home value
Los AngelesLos Angeles County3,857,263$81,939$1,933$921,200
San DiegoSan Diego County1,389,526$108,077$2,313$906,700
San JoseSanta Clara County990,138$146,427$2,669$1,233,200
San FranciscoSan Francisco County830,235$140,970$2,476$1,394,500
FresnoFresno County545,970$70,991$1,421$374,800
SacramentoSacramento County528,706$87,321$1,779$506,300
Long BeachLos Angeles County455,548$87,430$1,871$806,600
OaklandAlameda County439,418$101,600$1,979$929,900
BakersfieldKern County411,986$80,540$1,472$371,700
AnaheimOrange County344,521$95,227$2,175$831,200
StocktonSan Joaquin County322,326$79,907$1,577$440,900
RiversideRiverside County319,069$91,045$1,914$584,800

Los Altos ($250,001) and Calexico ($49,783) mark the high and low ends of median household income among California places with at least 20,000 residents. 498 places top 10,000 people; 188 top 50,000. Cupertino renters pay the most ($3,501 at the median) and Brawley renters the least ($988).

The next 20 places in California

20 more California places, largest first.

City or townResidentsMedian incomeMedian rent
Santa Ana312,534$93,999$2,082
Irvine311,690$136,719$2,997
Chula Vista276,375$108,032$2,229
Santa Clarita230,221$123,062$2,544
Fremont228,295$181,506$2,933
San Bernardino222,724$67,415$1,508
Modesto219,215$79,891$1,690
Fontana214,169$102,821$1,839
Moreno Valley211,666$93,222$2,135
Oxnard200,928$96,212$2,032
Huntington Beach195,240$120,919$2,510
Glendale190,748$88,393$2,182
Ontario180,547$88,941$2,030
Elk Grove179,155$125,924$2,262
Santa Rosa177,090$99,060$2,152
Rancho Cucamonga175,411$111,895$2,357
Oceanside172,242$97,737$2,303
Garden Grove170,964$92,174$2,012
Lancaster169,169$81,511$1,764
Palmdale164,634$81,770$1,802

Measured as a year of median rent against median household income, housing weighs most in Glendale (30%) and least in Fremont (19%) among these 20 places.

Counties with the most residents

Of 58 counties in California, these 16 have the most people.

CountyPopulationMedian household incomeMedian rentMedian home value
Los Angeles County9,808,667$90,112$1,954$834,200
San Diego County3,288,774$106,268$2,246$854,700
Orange County3,165,820$116,289$2,434$962,600
Riverside County2,478,600$93,074$1,901$557,300
San Bernardino County2,197,104$85,478$1,801$505,000
Santa Clara County1,902,047$164,281$2,857$1,490,600
Alameda County1,649,473$129,367$2,357$1,090,100
Sacramento County1,594,006$92,175$1,790$534,200
Contra Costa County1,165,012$127,229$2,375$866,800
Fresno County1,016,725$74,201$1,392$388,800
Kern County915,075$70,210$1,300$338,300
Ventura County837,469$109,797$2,317$822,700
San Francisco County830,235$140,970$2,476$1,394,500
San Joaquin County797,334$92,179$1,734$530,700
San Mateo County742,340$158,855$2,922$1,559,600
Stanislaus County553,990$81,468$1,623$450,100

Across all 58 counties, median household income ranges from $53,002 in Trinity County to $164,281 in Santa Clara County. Lenders price your own file, not your county, but local costs decide how much payment your budget can carry.

How California earns a living

The table lists the four industries that employ the most California residents, as a share of employed people 16 and older, next to the national share.

SectorShare of California workersU.S. shareDifference
Education, health care and social assistance22%24%-1.4 pts
Professional, scientific and administrative services15%13%+1.9 pts
Retail trade10%11%-0.8 pts
Arts, entertainment, lodging and food service9%9%+0.8 pts

California's signature sector, measured against the U.S., is professional, scientific and administrative services at 15% of employed residents. If your income comes from self-employment or gig work, gather two years of tax returns and recent bank statements before you compare offers.

More context for California budgets

About 56% of California homes are owner-occupied (49th of 51; U.S. 65%), and the median home is valued at $734,700, or 7.4 times the median household income. Among owners with a mortgage, 38% spend 30 percent or more of income on housing (U.S.: 28%). Before using equity, read how a HELOC compares with a personal loan: the line is secured by the home, the loan usually is not.

Median gross rent in California is $2,036 a month, ranking 1st, and 55% of renters are cost-burdened by the Census definition, compared with 51% nationally. When rent rises at renewal, a fixed loan payment can collide with it, so leave room for the next increase.

The median California resident is 37.9. Four-year degrees: 37% of adults. Income inequality (Gini): 0.489, 5th of 51.

Checking a lender in California

The California Department of Financial Protection and Innovation is California's state banking agency in the CSBS directory. Start there, or with NMLS Consumer Access, whenever a lender you have not heard of reaches out.

Can California residents use the questionnaire?

Coverage is added state by state. A California resident who picks the state on step two learns immediately whether a partner is available, and can join the waitlist if not.

Local guides in California

Open a local guide for a closer look at your own city (64 in California):

Frequently asked questions

Where do I check a lender's license in California?

In California, the California Department of Financial Protection and Innovation is the banking agency named by the Conference of State Bank Supervisors. You can also search a lender on NMLS Consumer Access and file complaints with the CFPB.

What do households in California earn?

About $99,122. Half of California households earn more and half less; nationally the midpoint is $80,734.

Is rent high in California?

$2,036 a month at the median, 1st of 51. 55% of California renters are cost-burdened, against 51% nationwide.

Do home values in California change how I should borrow?

The median home in California is valued at $734,700, about 7.4 times the median household income of $99,122. Where housing takes a big share of income, keep new payments modest and compare total cost rather than stretching the term.

CallCheck my match